Reliance Retail and ASOS Forge Strategic Partnership to Introduce ASOS Own Brands to India
Reliance Retail, ASOS, fashion partnership, India, online retail, fashion trends, Isha Ambani, José Antonio Ramos
BNH NETWORK
Mumbai- India's leading retailer, Reliance Retail, and the UK's foremost online fashion destination for 20-somethings, ASOS, have joined forces in a groundbreaking collaboration aimed at reshaping the fashion landscape in India. This pivotal partnership underscores Reliance Retail's commitment to providing unparalleled choices and delivering world-class retail experiences to Indian consumers.
In a long-term licensing agreement, Reliance Retail secures exclusive retail rights for ASOS across all online and offline channels in India. Leveraging its expertise in operating extensive omni-channel retail networks, Reliance Retail will introduce ASOS's curated portfolio of fashion-forward own brand labels to the Indian market. This will be achieved through a multi-channel presence for ASOS, including exclusive brand stores, multi-brand expressions, and digital commerce platforms.
ASOS, renowned as a haven for fashion-forward millennials, perfectly complements Reliance Retail's expansive reach in operating India’s largest omni-channel retail networks. Together, they aim to revolutionize how Indian consumers engage with and explore the latest global fashion trends. Notably, this exclusive retail partnership with Reliance Retail marks ASOS's first such venture on a nationwide scale.
Expressing enthusiasm about the collaboration, Isha Ambani, Director of Reliance Retail Ventures Limited, emphasized the partnership's significance in bringing global fashion trends to Indian consumers. She reaffirmed Reliance Retail's position as India's premier retail destination, dedicated to catering to customers' evolving fashion preferences.
José Antonio Ramos, CEO of ASOS, echoed the sentiment, highlighting ASOS's mission to empower fashion enthusiasts worldwide with access to cutting-edge trends. He expressed excitement about introducing ASOS's fashion-led own brands, including ASOS Design, to Indian consumers, thus offering them a taste of one of Britain's most prominent fashion brands.
Reliance Retail Ventures Limited (Reliance Retail) serves as the holding company for all retail entities under the Reliance Industries Limited (RIL) group. With an integrated omni-channel network comprising over 18,836 stores and digital commerce platforms spanning various consumption baskets, Reliance Retail is a pioneer in the retail landscape. Through initiatives like New Commerce, Reliance Retail has partnered with over 3 million merchants. Globally recognized and ranked among the fastest-growing retailers by Deloitte's Global Powers of Retailing 2023, Reliance Retail continues to redefine the retail industry with its innovative approach and expansive reach.
